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Italiano Three new products developed (integrated tourist products).
On September 18, 2024, we began implementing the Posočje 365 project.
Project applicant: TourSlove, turistična agencija in nastanitve, d.o.o., socialno podjetje
Total project value: EUR 48,799.61
Co-financing amount: EUR 39,999.68
Project duration: from September 18, 2024 to September 30, 2025
Public tender: Public tender for stimulating the launch and development of activities of social enterprises and cooperatives in border problem areas
Project co-financier: Republic of Slovenia, Ministry of Economy, Tourism and Sport from the Republic of Slovenia budget
The project follows guidelines, strategic orientations and trends in tourism by involving vulnerable groups. It is aimed at alleviating pressure on the summer tourist season and developing products throughout the entire year.
Project activities are focused on the development of experiences that integrate natural and cultural heritage and on adapting these for vulnerable groups.
In promotion we will fully embrace the digital transformation of the 21st century, with all activities digitally supported.
The project includes a comprehensive approach to positioning the product on the market according to professional methodology: from purchasing equipment, defining the overarching narrative, conducting field research and adaptations, developing three products and digitally advertising those products. In this way, the impact will be maximized in a professionally and methodologically refined manner.
The purpose of the project is to develop innovative, integrated tourist products that will relieve pressure on the summer tourist season, enable better economic conditions for tourism stakeholders by extending the season, adapt products for vulnerable groups and upgrade the company’s operations.
Development of three tourist products
Inclusion of public institutions (museums, galleries, cultural centres…) in the tourist offering
Integration of content (heritage, myths, legends) into tourist products
Inclusion of accommodation providers in tourist products
Three new products developed (integrated tourist products).
As of 30 September 2024 we concluded the implementation of the project: Posočje 365.
Project applicant: TourSlove, travel agency and accommodation, d.o.o., social enterprise
Total project value: EUR 48,799.61
Amount of co-financing: EUR 39,999.68
Project duration: from 18 September 2024 to 30 September 2025
Public call: Public call for promoting the launch and development of activities of social enterprises and cooperatives in border problem areas
Project co-financier: Republic of Slovenia, Ministry of the Economy, Tourism and Sport, from the budget of the Republic of Slovenia
The project followed guidelines, strategic directions, and trends in tourism with the inclusion of vulnerable groups. It aimed to relieve the summer tourist season and to develop tourism products that were feasible throughout the entire year. Project activities focused on developing experiences that included natural and cultural heritage, with special attention paid to adapting content for vulnerable groups.
Within the project, the periods of Napoleon and the First World War were selected as the two central themes, providing the historical framework for the development of integrated experiences. In promotion, the principles of 21st century digital transformation were fully followed, since all activities were supported by digital tools and communication channels.
The project included a comprehensive go-to-market approach based on professional methodology – from purchasing equipment, crafting the central storyline (overarching narrative), conducting research and on-site adaptations, and developing three products, to their digital promotion and advertising. In this way, maximum professional and methodological effect was achieved and the long-term sustainability of the results was ensured.
The purpose of the project was the development of innovative integrated tourism products that relieve the summer tourist season and enable better economic conditions for tourism stakeholders by extending the season. The project also included adapting the products for vulnerable groups and upgrading the company’s operations. The two main themes selected were Napoleon and the First World War.
Development of three tourism products
Inclusion of public institutions (museums, galleries, cultural centers) in the tourism offer
Inclusion of content (heritage, myths, legends) in tourism products
Inclusion of accommodation providers in tourism products
Three new products (integrated tourism products) developed and a business plan prepared.
Mihaela Rupnik Cek, master’s degree in tourism
Tourism organizer in Slovenia
Travel agency TourSlove
TourismSlovenia
Posebna doživetja Slovenske Istre
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